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Now he's on to his second act: Tinder, which has become the App Store's fast-growing mobile dating app.
Competition has grown along with the size of the industry."You get notifications about people you've swiped right (liked) getting gifts, and asking if you'd like to buy her a gift as well, this turns it into a competition which is childish," said Ali.In response, Paktor's spokesperson said "these [features] are all attempts to make the dating process fun and not so 'stuffy'." "The leaderboard [is] actually one of the most popular feature on the application, it's a discovery tool rather than a game," said the spokesperson.Even the boomers are getting in on the action, with online dating user share doubling from 6% in 2013 to 12% today.The stigma of meeting your soulmate through a website is dwindling by the day, experts say, especially for millennials and Generation Z.