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Still, the majority (45%) of those who have visited the sites have never been married.Thanks to apps like Tinder, online dating has basically morphed into mobile dating nowadays.Those earning lower incomes are slightly more likely to be online daters.Much of this discrepancy may be explained by the general youth of online daters, who have not necessarily entered their prime earning years.
Looking exclusively at the current target population for these services, we find that 37% of internet users who say they are both single and currently looking to meet a romantic partner have gone to a dating website, which represents about 4 million people.
Possibly due to the relatively small sample size, there are no statistically significant differences in online dating use across race and ethnicity categories or education levels.
Some of those who have used online dating websites are now officially “off the market.” Of the 16 million American adults who have ever used online dating websites, about one quarter (23%) are now married or living as married.
Online daters are generally younger and more likely to be employed.
Looking across age groups, the youngest cohort (18-29 years old) has the largest percentage of online daters within it, with 18% of all online adults in that age group visiting a dating site.