Intimidating persona

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In the original minicomics He-Man was a wandering barbarian hailing from a jungle tribe, but both the DC comics and the cartoon series He-Man and the Masters of the Universe portrayed him as the alter ego of the young Prince Adam, heir-apparent to the throne of Eternia, and most media since have followed suit.

Prince Adam is the son of King Randor and Queen Marlena of Eternia, and is viewed by many as fun-loving, lazy and cowardly.

"If you're lucky enough to be invited back and make more movies, a number of things have to happen.

The Devil Wears Flip Flips was founded by Celeste Mitchell, a copywriter, editor and content manager with years of experience penning articles for magazines and blogs.

Buyer persona development can seem overwhelming, especially if you have never done it before.

Fortunately, there are plenty of experts available to help.

The accolades are nice, and it's a fine party to go to – listen, I never turn down free tickets to the pancake breakfast," he adds with a grin.

"But what it means is your ripples in the pond are bigger, there's resonance to what you did, and that's where the reward is." From classics like Splash, Big, Sleepless In Seattle, Philadelphia and Forrest Gump, to Apollo 13, Saving Private Ryan, Cast Away and The Polar Express, Hanks's CV reads like a roll call of timeless movies that you can sit down and enjoy time and time again – unless you're Hanks that is.

"I saw them once and they don't change, they remain as they were," he adds of his films.We partnered with Celeste to create branding, print collateral, an e-book and a website with a warm, beach-inspired vibe.Celeste had worked in plenty of offices and this sunny, new look was a welcome departure from that world.What part of buyer persona development do you find most intimidating?About the author Ryan Malone is the founder and CEO of Smart Bug Media and is a veteran of Deloitte & Touche, Seagate and several venture-backed technology companies.

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